Inside the lockers of one of Europe's most exclusive car clubs: how Vitesy Deo keeps it fresh
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Ascari Club, a private members' car racing circuit in Spain, identified an opportunity to improve odour control in the members’ gear lockers as part of its ongoing focus on member experience. Here's how they found Vitesy Deo and why they came back for more.
There are car clubs, and then there's Ascari. Tucked away in Spain, Ascari Club pairs a private members' circuit with an atmosphere few driving communities can match: a closed, curated world built for people who take their cars, and their gear, seriously.
That level of care extends beyond the track. Inside the club's lockers, where helmets, race suits, gloves and driving shoes are stored between sessions, odor can become a challenge. Enclosed spaces, technical fabrics, and heat are a near-perfect recipe for the kind of smell that no amount of airing out fully solves.
The search for a solution
The Ascari team went looking for a product that could tackle the problem at the source rather than mask it. Something effective enough for a space used daily by their members, but discreet enough to fit a premium environment. That search led them to Vitesy Deo, which they first came across on Amazon.
After identifying its potential as part of Ascari’s ongoing project to improve the member experience within the changing rooms, the team reached out to Vitesy directly to source the product as a business, starting a direct professional relationship between the two brands
Why Vitesy Deo
Vitesy Deo uses catalytic technology to break down odor molecules at the source, rather than covering them with fragrance. No chemicals released into the air, no perfume trying to out-compete the smell. Just air that's actually been treated. For a space like a car locker, where odor comes from a mix of sweat and technical gear, that distinction matters: it's the difference between a room that smells "fine for now" and one that's genuinely fresh.
Compact, silent, and low-maintenance, Vitesy Deo was designed for exactly this kind of application: small, enclosed spaces where consistency matters more than a one-off burst of freshness.
Also, Vitesy Deo lasts for 10 years! Ten full of years of no odors in the lockers. Nothing to charge, no batteries to change. This is what they needed. A product with zero maintenance and great results.
Ascari Club’s feedback
For Iván Morales, Chief Culinary & Quality Assurance at Ascari, maintaining fresh air in the locker room may seem like a minor detail that most members will never actively notice, yet it is precisely these details that allow Ascari to continuously uphold its commitment to high standards and member experience.
