The photocatalytic filter is made of ceramic coated in tungsten trioxide (WO3), it’s ideally designed to last forever, unless in case of breaking.
The filter is washable under the water, in order to keep it always clean all you have to do is rinse it with water every two months. Cleaning frequency may be different from case to case, depending on the indoor space where you have placed your Natede and how dirty the filter is.
For the regular maintenance:
You can watch the following video: